communicating with that market and encouraging it to purchase, and manage creative talent to present the message compellingly, the CIO must similarly steward the EA. Imagine the EA asset as a ball that we mold skills and contributions. Exhortation and Table Manners: There’s nothing left to do but end on a message of hope. And that’s what this book is meant to be, really. About the Author Mark Schwartz is an

skills and contributions. Exhortation and Table Manners: There’s nothing left to do but end on a message of hope. And that’s what this book is meant to be, really. About the Author Mark Schwartz is an

hold the promise of changing this paradigm, but IT organizations have not thoroughly absorbed this message. The critical change is that of moving from a plan-driven approach to an Agile approach, based on