Marshal(gopher) fmt.Println(string(asBytes)) // "{"full_name":"Gopher Cleveland","Age":40}" Tag Safety Problem What if you need to reference the content of a tag? Useful for MongoDB, ORMs, etc. Workaround initializers. Lets your initialization logic live inside its type definition. Drawbacks Loss of compile safety. Most use cases are too complex for this method. Go’s struct literal syntax is already pretty slick